SaaS marketing plan

Our proven SaaS marketing methods wrapped up into an easy-to-digest marketing plan.

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Wanted: Teens with unique style!

One Net Inc. is looking for teens (13-19) that consider themselves the antidote to ‘normal’ for a web video shoot next week. This video will live on the website for Kik messenger app.

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Inflection 7: Keep your growth metrics simple

One of the biggest issues we've seen with SaaS companies is pushing publish. There are always a lot of new tools to implement, new UI changes, new website, and lots of ideas. But it’s also easy to never get much done. Here’s a basic framework we use. We've kept it generic as your business will have your own metrics and goals.

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Inflection 6: How to Sell Enterprise SaaS Products (It’s Harder Than You Think)

One of the cool things about running a digital agency is that you get to see selling products from many different angles and markets. Here are a few of the big insights we've learned about selling enterprise SaaS products.

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Inflection 5: How to get SaaS customers in crowded markets

We share some insights we've learned from running paid search campaigns for SaaS companies in crowded markets.

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Inflection 4: My three-minute AdWords audit for SaaS companies

Here’s a quick audit to conduct on your AdWords account, making sure your campaigns actually make money.

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Inflection 3: Mistakes I’ve made in selling SaaS products

I began my career in the affiliate space as an account director for Commission Junction, the world’s largest affiliate network. I worked for big brands like Adobe, RealNetworks, BlockBuster, and Verizon. The way it worked was this.

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Inflection 2: Why your AdWords and Facebook Ads aren't getting customers

The reason why a lot of companies don’t find success with direct response channels like AdWords, Facebook, and Bing Ads is that they don't spend enough time running small tests to see if the channel is right for their product and audience. Over the years, I've learned that AdWords and Facebook definitely work better in some industries and markets than others.

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Inflection 1: Why most digital marketing advice doesn’t work

Digital marketing can be an amateur sport. You don't need to go to school for it. Anyone can write “Analytics Ninja” in their Twitter profile. Anyone can research “the top 25 tips to get traffic from Instagram.” Few people actually study or take courses from true experts. This is shitty...

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Download our Free Marketing Plan!

When we have downtime here at One Net, we like to make useful things to give away for free. Because, why not? This month, it’s a marketing plan – a roundup of our collective knowledge around the SaaS/B2B space, set in the context of a fictitious business looking to boost its profits with some savvy marketing tactics. Download it and help yourself to the tips, tricks and actionable strategies we’ve bundled up just for you! (Psst…call us if you have any questions…)

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From vision to Vimeo: what’s behind a shareable video anyway?

“We want a viral video!” –Everyone, all the time. Facepalm. It’s so tough when a client approaches us for this, because who can ever really know if a video is going to go ‘viral’? Of course, there are some ideas that are definitely stickier than others. But even if you find that good idea, there’s no guarantee that thousands – or millions – will agree.

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A Tale of 5 TopSheets: Using story to sell

Now that we’re all being regularly inundated with salesy crap in our inboxes on the daily, it’s become increasingly difficult to create compelling marketing collateral. Aside from the sheer volume of content we’re delivered, the usual toolkit of trick psychology is losing its effectiveness as people wise up to the ruse. For example, let’s look at the old chestnut of creating a hyped-up sense of urgency: TIME IS RUNNING OUT! No, it’s not.

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Messaging Vs SEO: The Battle for the H1

Irresistible headlines are your only chance to lure an audience. Short attention spans mean H1 territory is hallowed ground. So, does that mean you should stuff your H1 tags with keywords in a desperate attempt to scramble to the top of the SERP heap? Or is better to pour your energy into crafting clever and unique messaging designed to intrigue and stand out from the pack?

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Is Weird Al the Best Content Marketer on the PLANET?

Weird Al just might be the best content marketer on the PLANET. And we got the jokes to prove it.

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Becoming a Google Partner: An Agency’s Journey

This is the story of how our digital agency became a certified agency (again) as part of the new Google Partner Program. We talk about requirements, advanced tips, and things we learned along the way. Our goal is to help your agency become certified too! Every digital agency wants to become a Google Partner.

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Attribution Tracking for SaaS Companies

If you run a subscription service with a free trial, you’ll know that it’s nearly impossible to track your paid subscribers back to the referring keyword or ad campaign. With standard Google Analytics tracking you can only track the sign up — the form submit that starts your customers into their free trial.

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Startup Videos: 10 excellent examples to inspire your next video

If a picture is worth a thousand words, then what is the value of an online video? We’ve created videos for major tech companies that have generated thousands of leads and contributed millions in new sales. Like good design or UI, video is definitely a marketing investment that can pay out well.

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AdWords Remarketing: Our Free Starter Guide

Our free 27 page AdWords Remarketing Guide written by the One Net Marketing Team provides a comprehensive look at remarketing, the technology, best practices, mistakes to avoid, and best use of this technology in customer acquisition.

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The Branding Power of Pinterest

Unlike personal accounts, Pinterest allows businesses to add likes back to their website. Business accounts also have the option to embed Pinterest buttons on their pages to facilitate easy pinning.

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Introducing ConsumerBarometer.com

Here are four areas that the Consumer Barometer tool explores.

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How to Create a Successful Kickstarter Video

Last month, the One Net Marketing team attended a sold-outcrowdfunding workshop held by Ian MacKenzie, a Vancouver based media activist and filmmaker. Below, we share some of Ian’s best tips and show you how to structure your crowdfunding campaign and video.

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Big Summer of Growth, Funding, and Acquisitions for Our Clients

It’s been a big summer for many of our clients. Google acquisitions, product launches, growth, and lots of funding announcements. Here are a few highlights from our summer work.

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Google Buys One Net Marketing’s Client Wildfire Interactive for $250 Million

We are very happy to report that Google has bought our client Wildfire Interactive this week for $250 million. Wildfire Interactive offers a powerful suite of social marketing software designed to help grow, manage, and measure your social audience.

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35 Storytelling Tips from GetStoried.com’s Reinvention Summit 2

Last week, GetStoried.com hosted their annual Reinvention Summit, an online conference that featured live sessions from 20 of the leading authorities on using storytelling to develop more compelling business communications. One Net Marketing was there to cover the conference and brought back 35 powerful tips. These storytelling tips will help you develop better digital content strategies, reach a wider audience with your business blog, win pitches, and develop better branding and product positioning.

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How To Boost Your Company’s Profile At Conferences Using Social Media

Social media is a great way to generate leads, build brand awareness, and find connections at conferences and trade shows. This article offers a bunch of creative social media tactics and tricks for maximizing your company’s presence at a conference.

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Increase the Visibility of Your B2B Company with These Easy LinkedIn Wins

Search is more than direct response: it can also be used for increasing brand awareness, proving to prospective buyers that you are a top choice in the market. This article reveals some easy wins for B2B tech companies, using LinkedIn to increase the visibility of your company and products in top search results.

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Three Essential Components of a Lead Nurturing Program

This article offers an overview of three essential components found in successful lead nurturing programs. Many of the insights are from an excellent study released recently by Forrester. This article also shares some of the strategic questions and checklists we use when designing in-bound lead generation campaigns for our B2B clients.

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One Net Marketing’s client Uptake Gets Acquired by Groupon

Uptake uses personalized social data to help users research their trips. And it’s this deep focus on aggregating content created by users relevant to you—not just content from hotels, travel sites, or random reviews—that has made it shine in the travel space. Yen Lee, the CEO of Uptake (also Canadian) and the rest of the Uptake team have been onto something big for years: hyper-local social travel advice.

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Nine Cost-Effective Ways to Accelerate B2B Lead Generation

Here are nine effective ways to generate online leads for B2B tech companies. These strategies take into account the often need of mid-sized companies for lead generation tactics that show an immediate and measurable return.

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Tectoria: Four Awesome, Innovative Victoria Web Companies Right In Our Backyard

Victoria is gaining a reputation as a tech hub. But have you heard of these four innovative Victoria web-based companies? You will soon.

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Online PR Strategies for Tech Start-Ups: Get Google Fresh and PubSubHubBub

In traditional marketing, PR was a big mountain to climb for new companies. How did you get a majestic publication like the New York Times to cover your little company? And for most tech start-ups, the price of a big PR firm just isn’t in the budget.

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Why is it 100x Easier to Create a Google Business Profile than a Facebook Page?

It’s a simple question. But simplicity isn’t really Facebook’s preferred method. Why have one way to view your news feed when you can have a synchronous, overlapping timeline of top stories, stories, recent stories, images, links, and photos?

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Social Gaming and the Enormous Advertising Opportunity Within

So how do digital marketers, brands and businesses capitalize on this explosive market, and it’s highly engages user base, to drive qualified traffic and conversions from social gamers glued to their Facebook account iPad or smartphone? Read on and we’ll show you how.

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What is Last Click Attribution and Why You Should Avoid It

Until recently, we as digital marketers really have been blinded by “last click attribution.” It’s a fancy way of saying that digital marketers tend to give most, or all the credit, to the last marketing touch-point. In other words, digital marketers tend to focus and invest most heavily into the last stage of the buying cycle–action.

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The Politics of Auto Posts and Facebook EdgeScore

Social media cliché speeches always point to the importance of being authentic, to refrain from auto-posting, and to craft content that works for each tool. But just like dieting, we are constantly looking for ways to cut corners or to *gulp* “cheat” and still win.

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5 SEO Tips That Every Serious Tweeter Needs to Know

It’s been official for a while now. Tweets, likes, +1’s, and other social signal tidbits are now helping your website get found in the search results.

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Power to the People: The Digital Shift from B2C to C2B

In the digital world, the people have the power. And they know how to use it. This power, as your probably know, is both a threat and opportunity to your business.

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Remarketing Can Be Remarkable If Executed Correctly

Using a small piece of code, you can create relevant ads that follow the visitor around the web, reminding them of your awesome product or enticing them back to your website with a special promo or free trial.

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Lead Nurturing and Marketing Automation – In Four Easy Steps

Last month, we wrote a post on how to increase conversions with your website’s sign-up forms. This post is about the next step, showing you what to do with prospects and leads after they have signed up for your newsletter or email list, downloaded a free trial, or demonstrated other early signals of buyer intent.

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Locating the Link Juice

Over the past few years, many traditional SEO’s have ignored social media sites as link building opportunities. But since Google and Bing are now using Twitter and Facebook links as ranking signals we decided to dig around and find the best social media sites for building a robust, powerful social media link building campaign.

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Google Analytics Benchmark Report

Usually we don’t republish other companies work, but in the case of Google’s first ever Analytics Benchmark Report we didn’t have much choice. The report came to us directly from Google via newsletter and we couldn’t find a static URL, or blog post, to link to. Therefore, we decided to embed the document here on the One Blog for all to see.

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Google’s +1 Button and The Rise of Social SEO

On June 1st 2011, Google officially released their +1 Button, a new social sharing feature that includes recommendations from people in your social circle alongside search results and ads. Google has tried to combine social and search before–remember Google Buzz? –and it’s not clear yet if this new product will stick. But one thing is clear: the rise of social SEO is here to stay. And it’s evolving fast.

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Increase Campaign Performance via Demand-Side Platforms

As the last couple of years have shown, demand-side platforms have proven to be an incredibly efficient way to buy and manage online display ad inventory. In a recent interview Neal Mohan, VP of product development for Google’s display ad products, reported that over 99% of its top 1000 advertisers are now running campaigns on the Google Display Network–a pretty impressive number, considering that a couple of years ago only a handful of advertisers were experimenting with this new model.

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Beating the Big Brands with Social Media Marketing

If there’s one channel on the web that provides SME’s the ability to out perform big brand competition it’s social media. A recent study by Harvard Business Review Analytics Service concluded that less only 12% of companies engaged in social media are doing it effectively.

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3 Tips for SEO Link Development

SEO link building is one of the most important elements of a successful SEO campaign. Here are 3 valuable tips for SEO link building.

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SaaS marketing plan

Our proven SaaS marketing methods wrapped up into an easy-to-digest marketing plan.

DOWNLOAD PDF
Contact us
join the mailing list

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