Usually we don’t republish other companies work, but in the case of Google’s first ever Analytics Benchmark Report we didn’t have much choice. The report came to us directly from Google via newsletter and we couldn’t find a static URL, or blog post, to link to. Therefore, we decided to embed the document here on the One Blog for all to see.
The Analytics Benchmark Report below is a great resource for all digital marketers so please download and share it among your peers. The insights are helpful for evaluating your site metrics (pages/visit, bounce rate and avg time on site) against other sites in your country. The report covers benchmark Analytics data from Nov 01, 2010 to Feb 01, 2010.