Last month, the One Net Marketing team attended a sold-out crowdfunding workshop held by Ian MacKenzie, a Vancouver based media activist and filmmaker.
Below, we share some of Ian’s best tips and show you how to structure your crowdfunding campaign and video.
By the end of this article you’ll know:
Ian Mackenzie (@ianmac) recently crowdfunded over $80K with director Velcrow Ripper for their new film Occupy Love. His work has appeared in The New York Times, National Geographic TV, CBC Documentary, Adbusters, and festivals around the world.
As a side note, One Net Marketing will be building Occupy Love’s mobile app and creating an interactive digital media campaign for the film. More details on that soon.
Here are Ian’s tips for creating a crowdfunding campaign and pitch video that attracts a wide audience.
If you want your Kickstarter campaign to take off, you need to craft your ideas in ways that spread.
According to Ian, one powerful and tested way to help your video reach a wide audience is to position the funder as the hero.
He advises that you show the audience that THEY are helping to create this project. They are making an impact. They (not you) are the hero.
“Everybody wants to be a hero,” says Ian. Give the audience a central role in your story.
Ian provided this example in his crowdfunding workshop, showing how the video positioned the audience as the hero.
Once you’ve cast the audience as the hero, the next step is to put the pieces together. Ian laid out three essential components to build your crowdfunding campaign around.
This structure should be the bedrock of your campaign and run through your video, description, press outreach, and promotional tactics.
First, provide an explanation:
Next provide meaning:
Crowdfunding projects don’t always have to be about changing the world. So the payoff could just be about fulfilling a personal dream, having fun, or changing something small.
Finally, include a story:
He also showed how these four essential sections appear in some of the most popular and successful Kickstarter videos.
What are those four sections?
Ian does a much better job explaining these sections than we can. So for a step-by-step what to include in your crowdfunding pitch video we really recommend that you take Ian’s crowdfunding seminar.
The workshops are affordable and filled with practical tips to help you create, launch, and promote your crowdfunding video and campaign.
Looking for ways to promote your independent film?
One Net Marketing offers full-service digital services and interactive marketing campaigns for entertainment and media companies. Connect with our digital marketing agency.