The ONE Blog: Digital Marketing Insights

Get insights and practical lessons about digital marketing. Our team shares the best tools, trends, and channels to grow your SaaS company

Is Weird Al the Best Content Marketer on the PLANET?

Weird Al just might be the best content marketer on the PLANET. And we got the jokes to prove it. My first memory of Weird Al was his 1993 Alapalooza album, which I saw in Walmart. My friend picked it up and handed it to me, laughing. It showed Al’s silhouette mirroring the iconic T-Rex […]

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Categories: Inbound Marketing

Building a Digital Loyalty Program: An Interview with RewardMe

Digital loyalty programs are booming. According to Aite Group LLC, roughly 900 million transactions will be conducted with cards connected to merchant loyalty programs by 2015, generating $1.7 billion in revenue for the providers. That’s a massive increase compared to the $300 million generated in 2011.

RewardMe, a digital rewards program for restaurants and retailers, sat down with us to offer some expert advice about building digital loyalty.

If you’re in the planning stages of a rewards program, or struggling to get a rewards program off the ground, this insightful interview is a must-read !

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Categories: Conversion Optimization, Inbound Marketing

Track Paying Subscribers Back to Keywords and Campaigns

If you run a SaaS company, or a subscription site, you’ll know that it’s nearly impossible to track your paid subscribers back to the referring keyword or ad campaign. With standard Google Analytics tracking you can only track the sign up — the form submit that starts your customers into their free trial.

Google Analytics is incapable of identifying when your free trial customer converts to a paying subscriber at the end of their 30 day free trial. While you can use the Google Adwords Offline Converison Tracking tool to import your paid subscriber data into Adwords this data will not be pulled into Analytics. This makes it impossible to identify the referring keyword / campaigns and view your “free-to-paid” conversion funnel in Google Analytics for customers that complete their free trial and upgrade to paying subscribers.

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Categories: Conversion Optimization

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