How tailored videos bolstered enterprise sales

AppLovin makes a business out of tailored mobile advertising solutions. We show you how.

Mobile has the fastest adoption of any new medium, ever. But advertisers continue to struggle to communicate effectively with their customers on mobile; when we’re talking about 1.4 billion users, this becomes a real problem (or, a real opportunity). AppLovin’s targeted ad-tech solutions are designed to engage meaningfully with users, delivering content that is relevant to their online activity.Conveying marketing solutions clearly and succinctly can be tricky business. That’s why AppLovin recognized the need to use video as part of their overall communications strategy – both crafting videos specifically for pitching, and, more generally, as a way to communicate their business.

Solution

Have you ever wanted to arrive at an important pitch with a little extra horsepower in your back pocket? Applovin was preparing to demonstrate their platform to a high-profile mobile game developer and wanted to add a Wow! factor to the presentation. We created a tailored pitch video for them that incorporated characters from the prospective partner’s game – with a few clever cameos from characters from their competitors’ game too – to add a chuckle and demonstrate the power of what Applovin offers their advertisers.  – a top game developer – to become part of their network.

We touched on the all-too-familiar pain points of mobile advertising, like irritating popups and lifestyle mismatches, revealing how AppLovin identifies users based on their online behavior to deliver content that will appeal rather than annoy. Animated infographics were employed to detail how AppLovin’s low-cost solutions and sophisticated attribution deliver effective advertising with increased ROI/ROAS.