Resource information:

The One Guide to Remarketing by One Net Marketing

( The embedded ebook below may take a few seconds to load ... )

Download the ebook here.

Remarketing is based on the premise that users who have visited your site once are more likely to convert – buy, sign up, download etc. – the second time they visit your site. The remarketing (or retargeting) technology works through the use of a cookie, which then is used to identified users who have visited your site.

Once cookied, you can serve users targeted ads that speak to their stage in the buying funnel. By serving remarketing ads, advertisers can increase conversions, as well as display ad click through rates.

For more tips on remarketing, direct response and inbound marketing visit our blog. Also, visit our tools pages for tips on SEO, social media, content marketing, web analytics, conversion optimization, remarketing and more.

Inbound vs. Outbound Marketing by One Net Marketing

( The embedded ebook below may take a few seconds to load ... )

Download the presentation here.

Inbound marketing is more cost effective than traditional, outbound marketing. Compared to traditional outbound marketing, which focuses on paid advertising channels, inbound leverages channels such as SEO, social media and content to drive qualified prospects into your lead funnel. 57% of marketers have acquired new customers from blogging, and 44% of marketers have acquired new customers from Twitter. These are just a few tactics that comprise inbound marketing.

The average cost per lead (CPL) for inbound marketing is less than half that of outbound – $135 compared to $346, respectively. Inbound marketing tactics are particularly effective for B2B tech and SaaS companies looking to educate the market and maintain thought leadership and first mover advantage.

Inbound marketing principles can also be applied to B2C companies to acquire new customers and maximize existing client relationships.

How SEO Influences Purchases by One Net Marketing

( The embedded ebook below may take a few seconds to load ... )

Download the deck here.

As over 130 billion searches are conducted monthly on search engines, it’s clear that ranking high in search results is critical.

61% of global Internet users research products online, with 44% beginning their research on search engines. Of all the engines Google has the highest market shares, with approximately 90% of Internet searches being conducted on Google web properties.

70% of the links that users click on in search results are organic, not paid. The majority of users’ clicks – 60% – are going to the top three positions on the search results pages, with 75% of searches never leaving the first page of the results.

The more you blog, and the more content your website has, the more leads your site will get. The more pages that a company has indexed is proportionate to how many leads they get, with sites having over 300 pages indexed getting 230% more leads than sites with less than 60.

Blogging for Customer Acquisition by One Net Marketing

( The embedded ebook below may take a few seconds to load ... )

Download the deck here.

There are 150 million blogs on the Internet. The frequency with which you blog directly affects customer acquisition: 92% of those who blog multiple times a day say they have acquired customers through their blog.

Over 50% of Internet users read blogs at least monthly, with 46% reading blogs once or more a day. Nearly 40% of US-based companies use blogging for marketing purposes.

21% of customers say that blogging influences their purchasing decisions. B2C companies that blog generate 80% more leads per month than their non-blogging counterparts. B2B companies that blog can boast 67% more leads than B2B companies that do not blog.

Blogging frequency is positively correlated with monthly leads generated. Blogging and commenting peaks earlier in the morning.

The Business Value of Social Media by One Net Marketing

( The embedded ebook below may take a few seconds to load ... )

Download the deck here.

Social media may not be the be all and end all that some pundits claim it to be, however it is an extremely important & relatively low cost touch point that has a direct impact on sales & positive word of mouth.

Social Media has real business value. The top 20% of B2B marketers in social media lead generation have increased revenues by 20% in 2011. Social media and blogs have demonstrated real gains in customers. 57% of online business have acquired a new customer from blogging. 62% have acquired new customers from LinkedIn, 52% from Facebook and 44% from Twitter. US Internet users spend 3X more time on blogs and social networks than on email.

How your Customers Use Twitter by One Net Marketing

( The embedded ebook below may take a few seconds to load ... )

Download the deck here.

9% of adult Americans use Twitter, with the majority of Twitter users being 18 – 29 years old. Twitter users are more educated and have higher incomes than the general population. These users tend to be early adopter and, not surprisingly, spend a lot of time online, at four hours on average per day.

Over half of Twitter and other social media users follow companies, brands or products to stay connected. 42% of Twitter users use the site to learn about products/services, and 67% of users are more likely to buy from brands that they follow.

Though B2B companies are far more likely than B2C to use Twitter, Twitter drives more customers for B2C. Companies that use Twitter average 2X more leads per month than those companies that do not, while companies with >100 followers have 146% more monthly leads than companies with <100 followers.

How your Customers Use Facebook by One Net Marketing

( The embedded ebook below may take a few seconds to load ... )

Download the deck here.

Facebook has an undeniably massive user base and offers many opportunities for brands and advertisers alike. 77% of B2C companies acquire customers through Facebook, along with 43% of B2B companies.

Brands receive a 46% lift in consumer engagement with Facebook timeline. 35% of consumer comments on brand pages being compliments.

93% of all adult Americans are on Facebook, spending an average of 7 hours per month on the site. Facebook threatens to overtake Yahoo and Google in total time spent on a given website.

Most US B2B marketers agree that Facebook is an effective marketing tool, with half of SMBs saying that Facebook is effective for them.

Increasing Sales and Retention with Email by One Net Marketing

( The embedded ebook below may take a few seconds to load ... )

Download the deck here.

One of the most effective digital marketing channels that you can deploy is email. 59% of B2B marketers say email is the most effective channel in generating revenue. Investment in email marketing will grow to $2 billion by 2014.

Using the word ‘exclusive’ in the subject line of email and newsletter campaigns increase open rates by 14% on average. Email receives the highest click through rate when sent before 9:00am. 80% of users now read email on their mobile devices.

Opportunities in Mobile by One Net Marketing

( The embedded ebook below may take a few seconds to load ... )

Download the deck here.

There are over 270 million mobile subscribers in America alone. Smartphone users index heavily on search, and 60% of consumers do product research multiple times a month on their phones. As half of mobile product searches lead to purchase, there’s clear demand for mobile-optimized sites and mobile search campaigns.

SaaS marketing plan

Our proven SaaS marketing methods wrapped up into an easy-to-digest marketing plan.

DOWNLOAD PDF
Contact us
join the mailing list

Successfully subscribed.
great advice on it's way!

Oops! Something went wrong while submitting the form