Many tech companies truly have unique products. This causes design and creative to take a second seat to product development. But when you starting buying media, creative campaigns are what drive response. One Net has created ad campaigns, videos and sites for tech companies such as Google, Intuit, Lenovo, Western and Thomson Reuters.
Ad Campaigns look much different today than they did in the Mad Men days. Digital advertising is always changing, and as more people ingest content via mobile, savvy businesses need to adapt their creative strategies. Enter One Net! We’ll help you set your campaign goals, identify your target audience and pitch you a campaign concept to super-charge your customer acquisition efforts. As a Google certified agency, we have access to research tools and data insights that allow us to to create detailed personas for your target audience.
Ever wonder why Redbull has 43% of the energy drink market, or why GoPro outsells its closest competitor by 500%? It's branded content, baby. Your SaaS customers may not be base jumping from the Golden Gate Bridge, but the principle is the same. Engaging content that your audience identifies and interacts with can put you head and shoulders above your competitors. We think branded content is the future of advertising, period. Check out One Net Studios here.
The biggest challenge for selling SaaS online? Your product is intangible. It’s software you can’t touch. Or, it's really innovative technology that is hard is explain in a few bullet points. Video helps people picture your product, making benefits tangible and believable. And study upon study affirms our belief that video is one of the most valuable assets in a marketer's toolkit. Words are cheap, but a video can be worth a million. From live action videos that demonstrate your product in real-world scenarios to motion videos that explain abstract technology concepts, we can do it. Check out our full video portfolio here.
Designers make things look pretty. Developers build sophisticated features. But, actually getting a prospect to become a trial user or a customer is much harder. At our agency, designers, engineers and marketers work in the same room. We first figure out your conversion funnel, analyze your audience, stalk your competitors and deep dive into your analytics. Then we get to work designing and coding your responsive site that looks good across all devices - and actually converts. Isn't that the point?
We’re not going to mince words here: most people don’t want to buy from you. It’s nothing personal, they just don’t know you yet. You need to gain a customer’s trust and show them how your product will benefit them. Good copy clearly defines your product, relays a compelling offer and establishes rapport using empathy and carefully-crafted language.