SaaS marketing plan

Our proven SaaS marketing methods wrapped up into an easy-to-digest marketing plan.

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Our service

Activation is achieved by getting the user to experience the core value of your product quickly. At One Net we apply the AARRR model to acquire customers for B2B SaaS, tech and mobile brands. Below are some acquisition services purchased by Google, Intuit, Lenovo, Thomson Reuters, RealNetworks, Wealth Front, AppLovin, 1E, CBS, Groupon and more.

What we do
  • Research & Positioning
  • SEO & Inbound Marketing
  • Search & Display Campaigns
  • Conversion Rate Optimization

Audience Research

Most SaaS companies could use a little insight into their customers. That’s why we go beyond simple analytics and demographics to identify the exact persona of your ideal customer, where they spend their time online, their path to conversion and most importantly what motivates them to try your technology.  We go deep to understand your customers, their pain points and the entire sales funnel so we can position your site to prospects actively looking for solutions like yours.

Positioning & Copywriting

We’re not going to mince words here: most people don’t want to buy from you. It’s nothing personal, they just don’t know you yet. You need to gain a prospects trust and show them how your product will benefit them. Building off your buyer person, good copy clearly defines your product, relays your value proposition, establishes rapport and differentiates your product from the competition. This reaffirms your brand and allows you to connect with your prospects to demonstrate that you understand their pain points and you’re here to help.

Search Engine Optimization

Search Engine Optimization (SEO) is not a magic bullet. You can’t game the system, buy or cheat your way to the top of Google’s search results. It’s that high barrier to entry that makes SEO one of the most profitable long-term sales strategies. Customers trust organic search results - and your competitor can’t just snatch away your coveted position. Ensuring you have the correct keywords before you start your SEO will allow you to climb to the top of Google. It takes time, but the rewards are worth it!

Content Marketing

In 1895, John Deere launched their own branded magazine called Furrow that taught farmers how to become more profitable. As it turns out, giving free advice is good for business. In a modern context this is content marketing – an effective customer acquisition strategy based on a simple premise: give your prospects meaningful, useful content to help them make the best possible product decision, and in return they will give you their attention and loyalty.

Social Media Strategy

Social media is the most hyped-up and oversold of all the digital channels. If you’re looking for a magic viral pill, you came to the wrong place. There are no short cuts when it comes to building an audience of loyal customers. That being said, if you’re looking to amplify your content and gather data to create better marketing, a well-executed social media plan can’t be beat.

Paid Search Advertising

Paid search helps customers quickly find your product by placing ads on search engines that appear when a prospect performs a query using keywords related to your technology or business. With paid search you can targeting prospects based on their purchase intent, location, demographics and device. As a Google Certified Agency we manage over $100,000+ per month in paid search ad spends for major clients such as CBS, Real Networks, eBillity and 1E.com, with impressive results.

Display Advertising

Display advertising leverages video, text and banner ads placed on content and video sites. Want to drive video views to your product demo on your landing page? Target mobile users by city, online behavior, device and interests? We can use display advertising to drive new SaaS sign-ups, fill CRM pipelines and help B2B brands amplify their content marketing. You’ll gain access to large online audiences from Facebook, YouTube, LinkedIn and Google’s Content Network.

Affiliate Marketing

In the past, affiliate marketing had a somewhat shady reputation as a ‘fringe channel’ - perhaps rightfully so. But now, with improved tracking and compliance technology, companies like FreshBooks, QuickBooks, iTunes and Amazon all use affiliate marketing to generate leads and sales. If managed correctly, affiliates can complement in-house marketing programs to drive additional sales to your SaaS product without the up-front media fees of other paid acquisition channels.

Landing Pages

Landing pages - including your homepage - are your first impression. And as the old adage goes, you only have one chance to make it good. Landing pages must clearly explain your product, assuage fear, establish trust and give your prospect a compelling reason to offer up their name and email address to start that free trial. That’s a lot to do in just a few seconds, which is why we invest heavily in analytics and A/B testing tools to ensure your landing pages are optimized for conversion.

Conversion Rate Optimization

Conversion rate optimization is the easiest sell for most clients. Why? It doesn’t cost much to set up and offers companies a sophisticated way to gain insight into what motivates customers. With testing and a little bit of investigation, you’ll discover simple things that are costing you sales. We’ll then develop a scientific strategy to improve lead generation, online sales and revenue.

SaaS marketing plan

Our proven SaaS marketing methods wrapped up into an easy-to-digest marketing plan.

DOWNLOAD PDF
Contact us
join the mailing list

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